Juicy Salif XXL white Juicy Salif XXL Alessi
Juicy Salif XXL white Juicy Salif XXL Alessi 1
Juicy Salif XXL white Juicy Salif XXL Alessi 2
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Juicy Salif XXL

Juicy Salif XXL

Philippe Starck

"What's with the Juicy Salif juicer produced in a decidedly exaggerated size to fulfill its original function as a typical household item? It rises to a different and perhaps higher function: symbolic. That is, it symbolizes in its own way the truth of the object in consumer society: a 'gadget' (as Jean Boudrillard called it) that has lost its function and can 'playfully try to overcome our crisis of the purpose of utility." Alberto Alessi

From the archive

Alessi Image

Original drawing, first version studied for Juicy Salif

Alessi Image

Original sketches made on a pizza place placemat, 1988

Alessi Image

Frame from the Alessi centenary video

Alessi Image

Illustration from the magazine “25 years without squeezing lemons”, texts by Michele Cogo, for the twenty-fifth anniversary of Juicy Salif

Alessi Image

Advertising campaign for Juicy Salif

Alessi Image

Poster for the presentation of video works by design students of the Politecnico di Milano, Alessi workshop 1999