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Juicy Salif Studio n.3

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$2,000.00

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ES18-ES19-MP0210_02.jpg Philippe Starck

Juicy Salif was born on a pizzeria placemat on Capraia, a small Tuscan island, when Starck, after squeezing a lemon onto a plate of squid, sketched a series of splashes, at first resembling the shellfish and then increasingly abstract. From mollusk to icon, the step is short. The placemat arrives at Alessi, where the project creates excitement. Among the early versions studied, one sports a spiral fluted head, sculptural but ineffective: the fruit remains intact. Testing dictates a compromise between form and function, one that Starck finds in the version finally put into production.

Values Collection

A collection of unpublished objects to celebrate 100 years of research in the field of applied arts and the beginning of a new century of experimentation.

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From the archive

Alessi Image

Original drawing, first version studied for Juicy Salif

Alessi Image

Original sketches made on a pizza place placemat, 1988

Alessi Image

Frame from the Alessi centenary video

Alessi Image

Illustration from the magazine “25 years without squeezing lemons”, texts by Michele Cogo, for the twenty-fifth anniversary of Juicy Salif

Alessi Image

Advertising campaign for Juicy Salif

Alessi Image

Poster for the presentation of video works by design students of the Politecnico di Milano, Alessi workshop 1999