In the words of Alberto Alessi, "a true work of design must know how to move, communicate feelings, evoke memories, surprise, transgress...in short, it has to be poetic." Juicy Salif was born from a spontaneous proposal by Philippe Starck, unexpected and typologically a far cry from the steel tray that was initially commissioned from the French designer. Alessi had the insight to recognize its immense potential, bringing to fruition a juicer that remains unsurpassed in its ability to generate discussion around its nature and meaning.
Philippe Starck
Philippe Starck, world famous creator with multifaceted inventiveness, is always focused on the essential, his vision: that creation, whatever form it takes, must improve the lives of as many people as possible. This philosophy has made him one of the pioneers and central figures of the concept of democratic design. By employing his prolific work across all domains, from everyday products, to architecture and naval and spatial engineering, he continually pushes the boundaries and requirements of design, becoming one of the most visionary and renowned creators of the international contemporary scene.
Meet the designer