Easy to Be Alessi
The new Alessi campaign celebrating spontaneity and playfulness.
Alessi presents Easy to Be Alessi, the new communication campaign that tells the brand’s story through a light, spontaneous, and contemporary narrative. A project that places at its core the ability of design to transform everyday gestures into moments of surprise and beauty. Objects that express the finest international creativity, characterized by a design that naturally enters domestic life, becoming part of an ongoing play between people, spaces, and relationships.
Andrea Incontri, Art Director of the campaign, describes his vision as follows:
“Easy to Be Alessi – from this message I began imagining a narrative capable of highlighting the simplicity of the gestures that unite our lives. Alessi objects come together harmoniously in play, in a continuous exchange among those who inhabit and live the home. Joyful expressions and moments of surprise become the protagonists of a project that lights up with magic and celebrates everyday happiness.”
